BELGRADE, THURSDAY

MEN WITH LARGE amounts of money are more attractive to women, no matter what the look like, a new study suggests.

The study, carried out by marketing agency Want Equals Need took a sample of a thousand women and introduced them to random very ordinary looking men.

“We asked the women if they found these men attractive,” explained study author D.C Iever, “and then we sent them away for a few months. When we called them back, we introduced them to the same men, only this time we told the women that the various men were very high net worth individuals. In ninety five percent of cases, men the women had dismissed as dweeby, nerdy, boring, unattractive, ugly even, were now handsome, attractive, interesting, fascinating and sometimes drop dead hunky gorgeous. Then, just to be sure, we brought the women back a third time, again months later and reintroduced them to the same group of men without any reference to wealth, and – what do you know? – most of the same men as before were dweeby, nerdy, boring, unattractive and ugly again. Whoda thunk?”